SmokingFools

 

Classic Filter Kings is a premium brand of cigarettes launched in India by ITC Limited in 1979. At the time the Indian cigarette market was mainly dominated by plains and Regular Size Filter Tipped, with king size contributing barely 5% of the total market.

The Classic cigarette was initially 83 mm in length and 24.55 mm in diameter with the pack. Later ITC increased the cigarette length from 83 mm to 84 mm, the diameter increased from 24.5 mm to 24.75 mm. Imported cigarette paper, better board and therefore better pack quality, embossed name and crest added to the value of the brand.

The years 1993-95 saw the growth of Classic from 1.5 mnc to 5.4 mnc. This was possibly a result of the brand’s enhanced international appearance. And Classic took further strides towards internationalism with the introduction of Classic Milds and Classic Menthol. In 1996, Classic Ultra Milds was added to the Classic family.The trademark was promoted not only by launching new variants but also through designing new packaging.

 

    List of Varieties

• Classic Full Flavour

• Classic Milds

• Classic Ultramilds

• Classic Menthol

• Classic Riviera Whiff

• Classic Taste Treasures

• Classic Kafeato

• Classic Menthol Rush